Marketo Consulting Services

Unlock the full potential of Marketo with expert guidance tailored to your business needs.

Fractional Marketo Administrator

Ongoing Marketo management and support, handling daily operations and system optimization without the need for a full-time hire.

Flexible weekly or monthly support
Campaign Execution and Program Builds
System maintenance and admin tasks
List Imports, segmentation, and database cleanliness
Lead scoring and lead lifecycle adjustments
Platform guidance, documentation, and team enablement

Marketo Implementation & Setup

Complete setup of Marketo, including technical configuration and best practice foundations to launch campaigns quickly and correctly.

Account configuration
Salesforce integration setup
Data migration
Program template setup
Segmentation list set up
Workflows and automations

Lead Scoring & Lead Lifecycle

Automate the lead lifecycle, prioritize the right prospects, and ensure no lead is left behind, no revenue is left on the table.

Lead scoring & grading
Lead lifecycle planning, documentation & execution
Lead status standardization & audit
Lead Routing and Assignment to Sales Teams

Campaign Strategy & Execution

Development and execution of campaigns that align with business goals and drive measurable results.

Email campaign design and execution
Event and webinar campaigns
Email nurture programs
List uploads and list segmentation

Template Design & Development

I take your brand guidelines and create custom email templates, landing page templates and forms that match your brand perfectly.

Custom Email Template Design & Development using the drag-and-drop editor
Custom Landing Page Development that matches your website
Custom form design and development

Marketo Training & Enablement

Practical, hands-on training to build confidence and skill in using Marketo at any experience level.

Customized training programs for marketing & sales teams
Marketo best practices
Troubleshooting and support
Customized documentation & training videos

Salesforce Integration Set up & Support

Ensure seamless data flow between Marketo and Salesforce with expert integration and ongoing support.

Custom object and custom field mappings
Program and campaign sync
Salesforce <> Marketo sync error resolution

Reporting & Analytics

Get clear visibility into your Marketo performance directly in Salesforce. I help you connect the dots between marketing activity and revenue by setting up reports and dashboards that reflect the impact of Marketo campaigns on pipeline and ROI.

Custom salesforce reports and dashboards
Campaign influence
Lead lifecycle and pipeline reports

Tech Stack Support

A successful Marketo setup often requires seamless integration with other systems in your tech stack. I frequently work with tools like:

LeanData, ZoomInfo, Chilipiper, Google Analytics, RingLead, Revenue Hero, Clearbit, Bizible and more.

What my clients say

Results and experiences from teams I have helped

Jenna is the kind of Marketing Operations partner you didn’t know you needed until she shows up and immediately starts fixing the things you’ve been tolerating for way too long. She has this rare ability to jump into messy systems and make sense of it quickly. She helped us rebuild our lead lifecycle, set up multi-touch attribution, and built dashboards our team uses daily.

Samantha
VP of Marketing, B2B SaaS Company

We had worked with other consultants before, but none were able to dive deep into the platform and address our unique needs. Jenna came in, assessed our instance, and helped us clean up years of bad data and confusing lifecycle logic. Beyond the technical fixes, she gave us a clear strategy for how to scale without creating another mess six months down the line. She’s incredibly responsive, strategic, and genuinely invested in making sure you’re set up for long-term success.

Stephanie
Director of Demand Generation, B2B SaaS Company

Looking for Marketo Support?

Contact me today to schedule a consultation

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