Jenna Molby

Marketing Operations Consultant

I help marketing and sales teams streamline processes, clean up messy data, and get better insight into what drives revenue. With 15 years of experience in Marketing Operations, I’ve worked with a wide range of tools including Salesforce, Marketing Cloud Account Engagement (Pardot), Marketo, and many other sales and marketing platforms. I have helped teams optimize their tech stacks, improve processes, and get accurate, actionable reporting. Whether it’s setting up your Marketing Automation Platform, building Salesforce reports, managing lead lifecycles, tracking attribution, or integrating your tech stack, I ensure everything is aligned to drive real results.

After leaving my full-time role at a B2B SaaS company in 2023, I transitioned to consulting full-time. Since then, I have worked with over 10 companies as a fractional Marketing Operations manager and completed numerous project-based engagements, helping businesses optimize their operations and achieve growth.

Certifications

HubSpot Marketing Software Certified

HubSpot Sales Software Certified

Adobe Marketo Engage Certified

Google Analytics Certified

Why Work with Me

Proven Experience

I have worked with B2B companies of all sizes to set up, clean up, and optimize their data, processes, and systems.

Platform Expertise

I know Salesforce, Marketo, Account Engagement and other key tools inside and out and how they should work together.

Strategy + Execution

I build the plan and do the work no passing things off or leaving you with a list of to-dos.

Focused on Results

I prioritize projects that improve pipeline, simplify processes, and give you better data to make decisions.

What my clients say

Results and experiences from teams I have helped

Jenna is the kind of Marketing Operations partner you didn’t know you needed until she shows up and immediately starts fixing the things you’ve been tolerating for way too long. She has this rare ability to jump into messy systems and make sense of it quickly. She helped us rebuild our lead lifecycle, set up multi-touch attribution, and built dashboards our team uses daily.

Samantha

VP of Marketing, B2B SaaS Company

We brought Jenna in for what we thought would be a quick Pardot audit and she ended up completely transforming the way we use the platform. Before, our scoring and grading models were barely functional and reporting was a black hole. Jenna fixed all of it. She documented everything clearly, and trained our team so we could confidently manage things ourselves.

Kevin

Senior Director of Revenue Operations, B2B SaaS Company

We had worked with other consultants before, but none were able to dive deep into the platform and address our unique needs. Jenna came in, assessed our instance, and helped us clean up years of bad data and confusing lifecycle logic. Beyond the technical fixes, she gave us a clear strategy for how to scale without creating another mess six months down the line. She’s incredibly responsive, strategic, and genuinely invested in making sure you’re set up for long-term success.

Stephanie

Director of Demand Generation, B2B SaaS Company

We brought Jenna on for fractional Salesforce and Pardot support and it was exactly what we needed. As a small team, we couldn’t justify hiring a full-time expert, but we definitely needed someone who knew their stuff. Jenna jumped in quickly, helped us fix issues, streamline workflows, and optimize our systems. She feels like a true extension of our team we can rely on and has been a huge asset.

Maya

Head of Marketing, Non-profit Company